To strengthen and grow our leadership position in neon lamp industry through excellence in customer satisfaction and a focus on cost effectiveness.

We are dedicated to building a relationship with our customers where we become partners in fulfilling their mission. We strive to understand our customers ' needs and to deliver products and services that fulfill and exceed all their requirements.

We believe that our success depends on our ability to continually reduce the cost and shorten the delivery period of our products and services. We will achieve this by eliminating waste in all activities and continuously improving all processes in every area of our work

We are committed to continuous improvement of all our activities. We will supply products and services that conform to highest standards of design, manufacture, reliability, maintainability and fitness for use as desired by our customers.

We believe in striving for improvement in every activity involved in our business by pursuing and encouraging risk-taking ,experimentation and learning at all levels within the company with a view to achieving excellence and competitiveness

We believe in achieving harmony in work life through mutual trust, transparency, co-operation, and a sense of belonging. We will strive for building empowered teams to work towards achieving organizational goals.

We value our people. We will treat each other with dignity and respect and strive for individual growth and realisation of everyone's full potential.

We believe in a commitment to be honest, trustworthy,and fair in all our dealings. We commit to be loyal and devoted to our organisation. We will practise self discipline and own responsibility for our actions. We will comply with all requirements so as to ensure that our organisation is always worthy of trust.